Amantha Perera
Amantha Perera is a no-nonsense marketer, content creator, and founder of his own marketing company. Known for his raw and unfiltered takes, he has built a following of over 200K by telling it like it is. In this column, he breaks down Sri Lanka’s marketing landscape—calling out the bad, applauding the good, and keeping it real.
Gossip, Virality, and the Fine Line Between Trend and Trouble
Let’s talk about the video that had every single Sri Lankan with a Wi-Fi connection glued to their screen this Avurudu season. Content creator Kalathma Hitihamige jumped on a US-originated trend where people
Like Horoscope Readings, Bad Marketing Advice Is Ruining Good Brands
Every year, hundreds of young Sri Lankan couples walk into astrologers offices with dreams of forever. They walk out with a neatly printed list of planetary red flags, told that their stars don’t align, cue in-laws gasping, parents panicking, and another love story turned Greek tragedy. One minute it’s, ‘they’re perfect for each other!’ Next minute it’s, ‘Baba they said you have Mangala dosha. Let’s cancel the wedding.’ We’ve normalized outsourci
NO BS MARKETER Content Creators in Sri Lanka A Job or a Joke?
Somewhere between the rise of TikTok dances and Instagram influencers selling everything from protein powder to prayer candles, the term “content creator” became both admired and ridiculed. In Sri Lanka, the scepticism is even worse. If you tell someone you’re a content creator, you’re likely to be met with a smirk, a raised eyebrow, or the dreaded, “but what’s your real job?”
NO BS MARKETER
AI is everywhere. From automating customer service to writing blog posts, it has bulldozed into every industry, including marketing.
NO BS Marketer
Starting a business in Sri Lanka as a youngster? Chances are, you’ve considered one of two options: a clothing brand or a marketing agency. Why? Because everyone and theirdog seems to have done it already, and let’s be honest; it looks easy.
