Your business doesn’t need astrological alignment. It needs authenticity. Let’s stop looking at retrograde excuses and start making bold, intentional moves.
Every year, hundreds of young Sri Lankan couples walk into astrologers offices with dreams of forever. They walk out with a neatly printed list of planetary red flags, told that their stars don’t align, cue in-laws gasping, parents panicking, and another love story turned Greek tragedy. One minute it’s, ‘they’re perfect for each other!’ Next minute it’s, ‘Baba they said you have Mangala dosha. Let’s cancel the wedding.’ We’ve normalized outsourcing major life decisions to a man with a dusty calculator and a laminated star chart.
Sound familiar? Now, switch scenes. You’re a business owner. You built your brand with love. Your customers like what you do. You start seeing traction. Then one ‘expert’ tells you, your brand colours are unlucky. Red is too aggressive. Use more beige. Another says, don’t post videos, stick to posts; you’ll confuse your audience! You panic. You pivot. You dilute your identity. You lose the love. Sound like a breakup? Because it is. Marketing in Sri Lanka is starting to look a lot like a horoscope consultation. Too many opinions. Too little heart. And a fear-driven culture that tells us to play it safe, stay traditional, and avoid
bad luck.
But let me say this loud
Your business doesn’t need astrological alignment. It needs authenticity. Let’s stop looking at retrograde excuses and start making bold, intentional moves. If your customers love the energy you bring, don’t let someone’s outdated textbook tell you to dim it down. If your reels get twenty times more engagement than your flyer posts, don’t listen to the uncle who says, reels are for kids. Because just like relationships, brands thrive on connection, not calculations.
So, here’s your marketing horoscope for the month
Be you. Stay loud. Break rules. Post the damn reel. Say what you believe. And for goodness sake, don’t let anyone tell you beige is your lucky colour! In a world where everyone is playing it safe, your boldness becomes your brand. And unlike horoscopes, marketing success isn’t written in the stars. It’s written in strategy, soul, and showing up. Too many brands get lost trying to ‘fit’ into what they think the audience wants just like how couples change their entire personalities just to please their parents after an astrology session. But people don’t fall in love with brands because they tick all the traditional boxes. They fall in love because the brand made them feel something real.
When you build a brand rooted in fear - fear of judgment, fear of rejection, fear of doing it ‘wrong’ - you inevitably attract customers who mirror that uncertainty. They hesitate, question your value, and need constant reassurance. It’s a draining cycle. But shift that foundation to one of confidence, clarity, and consistency, and the entire energy changes. Suddenly, your audience isn’t just interested; they’re inspired. They become fiercely loyal, emotionally invested, and proud to align themselves with your message. They’re not just buying a product; they’re buying into a story that feels powerful and real.
It’s time we stop treating marketing like a spiritual guessing game. There’s nothing wrong with intuition, but when it overrides insight, you’re flying blind. Let’s ditch the doshas and embrace the data. Let’s make decisions based on evidence, not energy. Because marketing, when done right, is one of the most strategic, powerful tools in your arsenal.
So, the next time someone tells you, “Maybe you shouldn’t post that,” challenge them. Ask, “Is that your gut talking, or are you looking at the growth metrics?” A brand that truly knows itself doesn’t get thrown off course by a little doubt or a little discomfort. It stands tall, rooted in its values, its audience, and its unique voice.
Real alignment doesn’t come from burning sage or waiting for Mercury to go direct. It comes from knowing, really knowing, your message, your market, and your magic. When you operate from that place, you don’t need to ask for permission or validation. You’re already in flow. And that kind of brand? It doesn’t chase trends or approval. It leads. That’s the only chart that truly matters.
