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The Dragon’s Formula for Social Media Success

Dot Lung’s methods are sought after by leading brands worldwide, and this is a rare opportunity for 
Sri Lanka’s business 
elite to gain first-hand insights from one of the world’s most influential digital marketers.

Himali De Silva

Sri Lanka is set to host an exclusive, invite-only event that will redefine social media strategy for business leaders and entrepreneurs. The Dragon’s Formula for Social Media Success, 
a premium V.I.P. masterclass, will debut on April 16, 2025, at Cinnamon Grand Colombo, offering an unparalleled opportunity for learning and networking. With the rise of digital transformation, this event is a game-changer for Sri Lanka’s entrepreneurial landscape, setting the stage for brands to scale their online presence effectively. 

A Premium Masterclass Led by a Global Expert


The event is headlined by Dot Lung, a globally recognized social media strategist who has worked with industry giants like Meta, Wix, Adobe, Fiverr, and Notion. Known as the ‘Mother of Social Dragons,’ Dot Lung has gained a reputation for her innovative Instagram strategies and expertise in community growth.
Dot Lung’s methods are sought after by leading brands worldwide, and this is a rare opportunity for Sri Lanka’s business elite to gain first-hand insights from one of the world’s most influential digital marketers. Through this masterclass, she will share proven tactics on how businesses can build strong, engaged online communities, leverage Instagram algorithms, and maximize brand visibility in today’s competitive digital space.


Empowering Sri Lanka’s Business Leaders and Entrepreneurs


This masterclass is specifically designed for a select group of individuals who play a pivotal role in shaping businesses in Sri Lanka. Attendees include entrepreneurs, start-up founders, digital heads, and brand advisors, all eager to refine their social media strategies and elevate their brands to global standards.
By focusing on practical, real-world applications, The Dragon’s Formula for Social Media Success aims to provide actionable strategies tailored to Sri Lanka’s dynamic market. The event is more than just a learning experience; it is an opportunity for entrepreneurs to network, share experiences, and form valuable connections within a thriving business community.


Organized with Passion and Global Expertise


The event is organized by Himali De Silva, Managing Director of RayaLink, alongside the expertise of Dot Lung. With over 22 years of global experience across six countries, Himali has worked with powerhouse brands such as Deloitte Consulting UK & USA, KPMG Consulting Singapore, Standard Chartered Bank, Brandix, and Millennium IT. Her deep understanding of brand strategy and digital transformation makes this event a unique blend of global insights and local expertise, ensuring that Sri Lankan businesses can harness international best practices to thrive in an increasingly digital world. Himali’s commitment to knowledge-sharing and business empowerment drives this initiative, creating an event that is both transformative and deeply meaningful for Sri Lanka’s business community.


A Community-Driven, Knowledge-Sharing Experience


Unlike many high-level masterclasses, this event is offered at no cost to attendees. Driven by a philosophy of collaboration and growth, The Dragon’s Formula for Social Media Success provides a welcoming, community-focused experience where Sri Lankan entrepreneurs can gain global-level insights without financial barriers.
By the end of the event, participants will walk away with a clear, actionable plan to enhance their social media presence, ensuring they can navigate and capitalize on the ever-evolving digital marketing landscape.


Dot Lung on Bringing Global Expertise to Sri Lanka:


“I’m thrilled to bring my global expertise to Sri Lanka’s vibrant business community. As an advisor to brands like Meta, I’ve honed strategies that transform growth, and I’m eager to share this with entrepreneurs, and start-up founders in an exclusive, free masterclass.”
Dot Lung’s excitement underscores the significance of this event as a rare learning opportunity for Sri Lanka’s entrepreneurs to gain insights that are usually reserved for global corporations.


Himali De Silva on Empowering Sri Lanka’s Brands:


“As Managing Director of RayaLink, with 22 years of global experience across six countries, working for large global powerhouse brands such as Deloitte Consulting UK, USA, KPMG Consulting Singapore, Standard Chartered, Brandix, and Millennium IT, I’m thrilled that the amazing Dot Lung will share her global expert knowledge with our Sri Lankan business leaders and start-up founders. This event is about empowering Sri Lanka’s brands to soar.”
Himali’s vision for this event reflects her dedication to elevating Sri Lanka’s business ecosystem through world-class digital marketing insights.


A Tribute to a Legacy


Beyond its professional significance, the launch event of Raya and RayaLink is a heartfelt tribute to Himali De Silva’s late father, Ray De Silva. His legacy of passion, perseverance, and excellence lives on through this event, making it a deeply personal and meaningful occasion.


A Transformative Gathering for Sri Lanka’s Business Leaders


The Dragon’s Formula for Social Media Success is more than just an event; it is a catalyst for change in Sri Lanka’s digital and business landscape. By bringing global expertise to local businesses, this masterclass is set to empower, inspire, and equip Sri Lanka’s entrepreneurs with the tools they need to scale their brands effectively in the digital era.
For those fortunate enough to receive an invitation, this professional, and transformative experience promises to be a game-changer. With Dot Lung’s global expertise, Himali De Silva’s passion, and the support of strategic partners like Wijeya Newspapers Limited, and Cinnamon Hotels and Resorts, this masterclass is poised to set a new standard for digital marketing success in Sri Lanka.

The session will cover critical topics such as:

  • Building a Strong Personal Brand
  • Mastering Instagram Growth Strategies
  • Engaging Online Communities Effectively
  • Utilizing Social Media for Business Scaling
  • Content Creation Techniques for Maximum Impact

 

Katen Doe

Rishini Weeraratne

Editor, The Sun (Sri Lanka) Rishini Weeraratne is a prominent figure in Sri Lanka’s media industry, with an impressive portfolio spanning journalism, digital media, and content strategy. As the Editor of The Sun (Sri Lanka) and The Weekend Online at the Daily Mirror, she plays a pivotal role in shaping thought-provoking and engaging content. In her capacity as Head of Social Media at Wijeya Newspapers Limited, she oversees the social media strategy for leading platforms, including Daily Mirror Online, Lankadeepa Online, Tamil Mirror Online, HI!! Online, Daily FT Online, Times Online, WNow English, and WNow Sinhala. Beyond her editorial work, Rishini is the author of ‘She Can,’ a widely followed weekly column celebrating the stories of empowered women in Sri Lanka and beyond. Her writing extends to fashion, events, lifestyle, world entertainment news, and trending global topics, reflecting her versatile approach to journalism. Recognized for her contributions to digital media, Rishini was honoured with the Top50 Professional and Career Women’s Global Award in 2023 for Leadership in Digital Media in Sri Lanka by Women in Management. Under her guidance, her team has achieved significant accolades, including Social Media House of the Year (2020, New Generation Awards), Youth Corporate Award (2021, New Generation Awards) and the Silver Award from YouTube for both Daily Mirror Online and Lankadeepa Online. Currently, Rishini divides her time between London and Colombo, continuing to drive innovation in media while championing powerful storytelling across multiple platforms.

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